So you’ve just met us… but who are we?
Sophie margetts
Founder & Co-DirectorHi! I’m Sophie. With 17 years in the hair industry and as the founder of Socoh Salon, I’ve built my career turning creativity into a sustainable business. I know salon life from the shampoo bowl to the books, and I know what really works.
When the industry shifted and my salon evolved into a freelance “rent-a-chair” model, stylists and salon owners started asking me for practical advice: how to launch, scale, and make a flexible model actually profitable. I love teaching the lessons I learned the hard way, clear systems, realistic pricing, and people-first leadership.
That’s how The Booked Club was born: a hands-on community and advisory hub for stylists and owners who want a smarter, more stable salon business. If you’re serious about growing a professional, profitable hair business, let’s connect!
Sophie x
Founder & Co-Directorbrooke boughen
Hi! I’m Brooke. I’m a social media and pop culture-obsessed marketing graduate, and the Digital Marketing Coordinator at Socoh Salon, now co-Director and Creative Lead of The Booked Club. My background spans agriculture marketing to hospitality, and now my dream industry, hair and beauty, working alongside Sophie.
I help freelance stylists and salon owners cut through the noise with smart, on-brand digital strategy, from content planning and platform-specific tactics to brand voice, client funnels, and easy systems that keep you consistent.
Social media isn’t optional; it’s how you get seen. I’ll teach you how to show up authentically, build a repeatable content process, and turn followers into booked clients. Let’s make your online presence actually work.
Brooke x